User detail report
This report shows trends in first time and total user visits, user visit frequency, and in unregistered and registered users. Frequent user visits signal that you have created a compelling site. This report requires registration on your site or "cookie" data within your server log files.
Report document date: 01/09/99 1.15.32
Internet sites analyzed Site

First date analyzed 01/04/99
Last date analyzed 30/08/99

Analysis content
1. User trends
2. Unregistered users
3. Registered users
4. Definitions 


 

 

 

 

 
 
 User trends
 
 
 

 

 

 

 
 
 
 

 

 

 
 
 Weekly user trends
 
 
 

 

 
 
 Shows the number of 1st time users and overall users across the weeks in the analysis period.  Larger gaps between total and 1st time users indicate a growing level of repeat, and presumably satisfied, customers.
 
 
 

 

 
 

 
 
 

 

 

 
 
 Week
 
 
 # of users
 # of 1st time users
 

 

 
 
 Week of mar 28
 
 
 
 
 385
 
 
 
 
 385
 
 
 

 

 
 Week of apr 4
 
 
 
 
 1.080
 
 
 
 
 1.017
 
 
 

 

 
 Week of apr 11
 
 
 
 
 1.256
 
 
 
 
 1.065
 
 
 

 

 
 Week of apr 18
 
 
 
 
 1.372
 
 
 
 
 1.092
 
 
 

 

 
 Week of apr 25
 
 
 
 
 1.411
 
 
 
 
 1.119
 
 
 

 

 
 Week of mag 2
 
 
 
 
 1.549
 
 
 
 
 1.210
 
 
 

 

 
 Week of mag 9
 
 
 
 
 1.561
 
 
 
 
 1.202
 
 
 

 

 
 Week of mag 16
 
 
 
 
 1.552
 
 
 
 
 1.154
 
 
 

 

 
 Week of mag 23
 
 
 
 
 1.595
 
 
 
 
 1.141
 
 
 

 

 
 Week of mag 30
 
 
 
 
 1.504
 
 
 
 
 1.056
 
 
 

 

 
 Week of giu 6
 
 
 
 
 1.578
 
 
 
 
 1.112
 
 
 

 

 
 Week of giu 13
 
 
 
 
 1.745
 
 
 
 
 1.188
 
 
 

 

 
 Week of giu 20
 
 
 
 
 1.733
 
 
 
 
 1.185
 
 
 

 

 
 Week of giu 27
 
 
 
 
 1.829
 
 
 
 
 1.237
 
 
 

 

 
 Week of lug 4
 
 
 
 
 1.083
 
 
 
 
 708
 
 
 

 

 
 Week of lug 11
 
 
 
 
 1.598
 
 
 
 
 1.074
 
 
 

 

 
 Week of lug 18
 
 
 
 
 1.700
 
 
 
 
 1.120
 
 
 

 

 
 Week of lug 25
 
 
 
 
 1.821
 
 
 
 
 1.219
 
 
 

 

 
 Week of ago 1
 
 
 
 
 1.490
 
 
 
 
 942
 
 
 

 

 
 Week of ago 8
 
 
 
 
 1.657
 
 
 
 
 1.114
 
 
 

 

 
 Week of ago 15
 
 
 
 
 944
 
 
 
 
 533
 
 
 

 

 
 Week of ago 22
 
 
 
 
 1.102
 
 
 
 
 636
 
 
 

 

 
 Week of ago 29
 
 
 
 
 323
 
 
 
 
 178
 
 
 

 

 
 
 
 Total
 
  
 
 
 
 
 22.687
 
 
 
 

 

 

 
 
 
 
 

 

 

 
 
 General user statistics
 
 
 

 

 

 
 
There were no results from this calculation.

 
 
 

 

 

 
 
 Visit patterns per user
 
 
 

 

 
 
 Shows the distribution of the top 10 values for "number of visits per user" over the analysis period.   If your goal is repeat traffic to your site, then you want more users with a larger number of visits per user, i.e. the graph should be stacked to the right.
 
 
 

 

 
 

 
 
 

 

 

 # of users
 % of users
 

 

 
 22.687,00
 
 
 
 
 100,00%
 
 
 

 

 

 
 
 
 
 

 

 

 
 
 Weekly visits per user
 
 
 

 

 
 
 Shows the average visits per user for the number of weeks in the analysis period. It provides another perspective on the table above.
 
 
 

 

 
 

 

 

 
 
 # of visits per user per week
 
 
 # of users
 % of users
 

 

 
 
 0
 
 
 
 
 22.403
 
 
 
 
 98,75%
 
 
 

 

 
 
 
 Total
 
 
 
 22.403
 
 
 
 
 
 
 98,75%
 
 
 
 

 

 

 
 
 


 

 

 

 

 
 
 Unregistered users
 
 
 

 

 

 

 
 
 
 

 

 

 
 
 Unregistered user trends
 
 
 

 

 
 
 Shows the number of unregistered users visiting your site over the weeks in the analysis period.  A single user visiting multiple times per week is only counted as visiting once during the week.
 
 
 

 

 
 

 
 
 

 

 

 
 
 Week
 
 
 # of unregistered users
 

 

 
 
 Week of mar 28
 
 
 
 
 385
 
 
 

 

 
 Week of apr 4
 
 
 
 
 1.080
 
 
 

 

 
 Week of apr 11
 
 
 
 
 1.256
 
 
 

 

 
 Week of apr 18
 
 
 
 
 1.372
 
 
 

 

 
 Week of apr 25
 
 
 
 
 1.411
 
 
 

 

 
 Week of mag 2
 
 
 
 
 1.549
 
 
 

 

 
 Week of mag 9
 
 
 
 
 1.561
 
 
 

 

 
 Week of mag 16
 
 
 
 
 1.552
 
 
 

 

 
 Week of mag 23
 
 
 
 
 1.595
 
 
 

 

 
 Week of mag 30
 
 
 
 
 1.504
 
 
 

 

 
 Week of giu 6
 
 
 
 
 1.578
 
 
 

 

 
 Week of giu 13
 
 
 
 
 1.745
 
 
 

 

 
 Week of giu 20
 
 
 
 
 1.733
 
 
 

 

 
 Week of giu 27
 
 
 
 
 1.829
 
 
 

 

 
 Week of lug 4
 
 
 
 
 1.083
 
 
 

 

 
 Week of lug 11
 
 
 
 
 1.598
 
 
 

 

 
 Week of lug 18
 
 
 
 
 1.700
 
 
 

 

 
 Week of lug 25
 
 
 
 
 1.821
 
 
 

 

 
 Week of ago 1
 
 
 
 
 1.490
 
 
 

 

 
 Week of ago 8
 
 
 
 
 1.657
 
 
 

 

 
 Week of ago 15
 
 
 
 
 944
 
 
 

 

 
 Week of ago 22
 
 
 
 
 1.102
 
 
 

 

 
 Week of ago 29
 
 
 
 
 323
 
 
 

 

 
 
 
 Avg
 
 
 
 1.386
 
 
 
 

 

 

 
 
 
 
 

 

 

 
 
 General unregistered user statistics
 
 
 

 

 

 
 

 

 
Number of users
 
 
 22.687
 
 
 

 

 Average visits per user
 
 
 2,01
 
 
 

 

 Average users per organization
 
 
 3,72
 
 
 

 

 Average visit duration per user
 
 
 00:11:54
 
 
 

 

 Average number of requests per user
 
 
 9,96
 
 
 

 

 

 
 
 


 

 

 

 

 
 
 Registered users
 
 
 

 

 

 

 
 
 
 

 

 

 
 
 Registered user trends
 
 
 

 

 
 
 Shows the number of users who entered a username and password to visit your site over the weeks in the analysis period.  A single user visiting multiple times per week is only counted as visiting once during the week.
 
 
 

 

 
 
There were no results from this calculation.

 
 
 

 

 

 
 
 General registered user statistics
 
 
 

 

 

 
 

 

 
Number of users
 
 
 0
 
 
 

 

 Average visits per user
 
 
 < 0.01
 
 
 

 

 Average users per organization
 
 
 < 0.01
 
 
 

 

 Average visit duration per user
 
 
 00:00:00
 
 
 

 

 Average number of requests per user
 
 
 < 0.01
 
 
 

 

 

 
 
 
 
 

 

 

 
 
 Top 50 registered users
 
 
 

 

 
 
 Lists those registered users who visit your site the most.
 
 
 

 

 
 
There were no results from this calculation.

 

 

 

 

 
 
  Definitions
 
 
 

 

 

 

 
 

 

 Hit
 Any connection to an Internet site, including inline image requests and errors.

 

 

 Request
 A hit that successfully retrieves content. Requests don’t include inline image, ad view, or ad click requests or errors. Request counts are conservative because browsers and many Internet gateways intercept some requests before reaching the server, and these cached requests are never logged.

 

 

 Visit
 A series of consecutive requests from a user to an Internet site. If your log data includes referrer data, then new visits begin with referring links external to your Internet site. Regardless of whether or not you have referrer data, if a user doesn’t make a request for a certain period of time, the previous series of requests is considered a completed visit.

 

 

 User
 Anyone who visits the site at least once. If your log data contains persistent cookie data, the software uses this data to recognize unique users. If no cookie data is available, the software uses a registered username to recognize users. If no registration information is available, the software uses as a last resort, users’ Internet hostnames. Many organizations use Internet gateways, which mask the real Internet hostnames, so user counts may be conservative for those users determined through their Internet hostnames.

 

 

 Organization
 A commercial, academic, nonprofit, government, or military entity that connects users to the Internet, identified by an entity’s Internet domains. Microsoft Site Server Express Analysis groups together all domains registered to the same organization as one organization. If a domain is unavailable in the database, one Internet domain is used to identify one organization.

 

 

 Request duration
 The time between two consecutive requests within the same visit. Microsoft Site Server Express Analysis assigns the last request of a visit a request duration of 0 seconds because its actual duration can’t be determined.

 

 

 Visit duration
 The time between the first and last request of a visit. This time doesn’t include how long users viewed the last request of a visit.

 

 

 Ad view
 A hit that successfully retrieves advertiser content. Ad view counts are conservative because browser software and many Internet gateways intercept some requests before reaching the server, and these cached requests are never logged.

 

 

 Ad click
 The number of requests caused by the user "clicking" on advertising content. Typically, users are directed to the advertiser's site after the ad click.

 

 

 Ad yield
 The percentage of ad views that resulted in an ad click.

 

 

 Geography
 The continent, country, region, state, city, and Zip code are based on an organization's Internet domain registration. Only Internet domains found within the Analysis database are included within region, state, city, and Zip code report documents. Each Internet domain is associated with only one Zip code, so all users from a domain used in multiple locations are considered to be at one location.

 

 

 


 

Microsoft Site Server Express Analysis software produced this report.